Introduction

Why You Must Be on the Internet

A web site is a powerful tool to promote your business. Take a look at these statistics: Online buyers will spend 23 percent more online this year than last year. E-commerce will rise by 57 percent over 2005 (emarketer).

Worldwide Market

• The web expands your market worldwide and helps you reach a wider customer base.
• You can reach millions of affluent Internet users, corporate customers, college students, and even the government.

Your Hardest Working Sales Tool

• Your web site provides information about your services and products and allows customers to automatically order 24-hours-a-day, seven-days-a-week.
• A web site will improve customer service. Customers can contact you at their convenience for orders, important information, inquiries, or feedback.

Instant Access

• The web offers instant access. Examples include instant database access, downloads of articles, ebooks, and software, tracking shipments, and online ordering.
• Your email messages and articles reach thousands instantly.

Low Cost

• The cost of a web site is low compared to a retail store.
• Marketing and distribution costs are lower on the Internet compared to direct mail and other marketing methods. Eliminate postage and printing costs. You can work from home and don't need to rent an office or a retail store.

Ready customers

People Online are ready customers when they find you. Your target market wants information and appreciates the instant delivery of your product and the ease of online ordering.

And last but not least: A professional web site can make your business look bigger and more successful.  Just remember, a new venture takes time to build. Don't give up too soon. Be patient and enjoy the process.

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